An event that really needs no intro and a rivalry born in 1960s has been renewed in the 2008 NBA Championships as the Boston Celtics and Los Angeles Lakers opened up game 1 of the Championships last night. For West Coast and LA rooted UNDFTD, they've thrown the proverbial first punch from a store perspective with the release of their "Boston Sucks" U-Man t-shirt created in collaboration with Lakers' Lamar Odom. Are we going to see some retaliation from Boston's end? Look for these to hit UNDFTD Los Angeles.